- Subscription Model
- Example: A streaming service charges $10/month per subscriber. If the cost to serve each subscriber is $4/month, the profit per subscriber is $6/month.
- Real World Company: Netflix.
- Revenue: Netflix reported revenue of approximately $29.7 billion in 2022.
- Freemium Model
- Example: A productivity app offers basic features for free and charges $5/month for premium features. Assuming 1000 users with 10% upgrading, the revenue is $500/month.
- Real World Company: Spotify.
- Revenue: Spotify reported revenue of approximately €9.67 billion ($10.9 billion USD) in 2022.
- E-commerce Model
- Example: An online store sells a product for $50 with a COGS of $30. The profit per product sold is $20.
- Real World Company: Amazon.
- Revenue: Amazon reported revenue of approximately $514 billion in 2022.
- Affiliate Marketing Model
- Example: A blog earns $10 for each sale through its affiliate link, with a conversion rate of 2% from 100 clicks, earning $20.
- Real World Company: Wirecutter (A New York Times Company).
- Revenue: Specific revenue for Wirecutter is not publicly disclosed, but it operates on affiliate marketing revenue.
- Ad-based Model
- Example: A website earns $0.50 per 1000 views (CPM). With 500,000 views, the revenue is $250/month.
- Real World Company: Google (primarily through AdSense).
- Revenue: Alphabet (Google’s parent company) reported revenue of approximately $282.8 billion in 2022, with a significant portion from advertising.
- SaaS (Software as a Service) Model
- Example: A tool charges $100/month with a COGS of $20/month. The profit per customer per month is $80.
- Real World Company: Salesforce.
- Revenue: Salesforce reported revenue of approximately $26.5 billion in 2022.
- Dropshipping Model
- Example: A store sells a product for $20, purchases it for $10, with a $10 profit per sale.
- Real World Company: Wayfair.
- Revenue: Wayfair reported revenue of approximately $13.7 billion in 2022.
- Consulting Services Model
- Example: A consultant charges $200/hour with costs of $50/hour. The profit per hour is $150.
- Real World Company: McKinsey & Company.
- Revenue: McKinsey reported revenue of approximately $10 billion in 2022.
- Franchising Model
- Example: A franchisee pays $10,000 upfront plus 5% of monthly sales of $20,000, making $7,000 after fees.
- Real World Company: McDonald’s.
- Revenue: McDonald’s reported revenue of approximately $23.2 billion in 2022.
- Digital Products Model
- Example: An e-book sold for $30 with a $1 transaction fee has a $29 profit.
- Real World Company: Adobe.
- Revenue: Adobe reported revenue of approximately $15.79 billion in 2022.
- Marketplace Model
- Example: An online marketplace takes a 10% commission on a $500 transaction, earning $50.
- Real World Company: Etsy.
- Revenue: Etsy reported revenue of approximately $2.3 billion in 2022.
- Direct Sales Model
- Example: A distributor buys products at a 25% discount and sells them at retail price, making $10 on a $40 product.
- Real World Company: Amway.
- Revenue: Amway reported revenue of $8.5 billion in 2022.
- Crowdsourcing Model
- Example: A platform takes a 5% fee on a $100,000 project, earning $5,000.
- Real World Company: Kickstarter.
- Revenue: Kickstarter’s revenue is not publicly detailed but operates on this commission model.
- Subscription Model
- Freemium Model
- E-commerce Model
- Affiliate Marketing Model
- Ad-based Model
- SaaS (Software as a Service) Model
- Dropshipping Model
- Consulting Services Model
- Franchising Model
- Digital Products Model
- Marketplace Model
- Direct Sales Model
- Crowdsourcing Model
- Data Monetization Model
- Economy Sharing Model