The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet highest impact concept:
Just remember “A.I.D.A” and you’ve got it memorized!
Archives for April 2024
Really billboard
On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . com” while pumping gas and looking at this thing….so maybe it worked!
Turns out it’s some sort of privacy-based phone service.
However if I was just driving by in my car and couldn’t Google this right away I doubt I’d care enough to look it up.
Note taking using Google Keep
Google Keep is low key the most useful note taking app out there:
– Super easy to save notes and pictures.
– Masonry layout is easy to browse.
– It’s free.
– Natively ties into all Google products.
– Can export everything into a Doc.
It’s so much easier to use than Notion for me!
I’m surprised more people don’t know about it.
I’ve been pushing it forever….and what makes it WAY MORE USEFUL than all other note taking apps is the native integration into every Google product:
Google’s AI writing assistant
The new AI writing assistant Google launched is embedded in Chrome, making AI stuff even easier to use.
To use it first turn it on:
Settings → Experimental AI → Help Me Write.
Use it anytime:
Right click on a text field → Help Me Write
Here it is in action:
Neat!
Images that teach
I propose a toast to the single-image-that-teaches-you-something.
Here’s some examples:
To me, being able to transmit information in a single blink of an eye is a superpower.
Treating my business like a job
One of my goals this year is to treat my business more like a 9-5 job.
This means:
– A little less needless goofing off during the day.
– Finish my entire to-do list during biz hours.
– Just because I don’t have anything to do, doesn’t mean I HAVE to do nothing.
When I was younger and with less obligations it was easy to spread out work across all 16 waking hours. But with more social/family/friend stuff going on, time becomes more precious.
The 9-5 time block makes a lot of sense, as most of the world operates around this schedule.
A few benefits I have are:
– Not having to commute and deal with traffic.
– This 9-5 schedule is *self* imposed, not forced.
Total Eclipse of the clouds
In Austin, TX. we got a 100% eclipse blackout, but it was super cloudy!
So I couldn’t really see the eclipse itself too well, but the whole place went dark which was really neat:
Here I am watching the eclipse from home:
It was fun seeing all the neighbors from every house out as well (also you can see the auto-sensors on the downtown building lights turned on when it got dark)!
DSLR or 1080p Webcam
The last episode of My First Million Podcast was recorded from my office with the standard 1080p webcam on the iMac M3.
Sam Parr initially thought this was the DSLR camera feed! I still think a DSLR camera looks better, but these webcams are getting good!
I still think a full DSLR setup look best, but the iMac and iPhone aren’t too far behind.
Same lighting, same positioning, different webcams:
• Sony a6400 DSLR
• iPhone 14 Pro
• iMac M3 webcam
• iMac M1 laptop webcam
USA Interstate Directions
How did I not know this before?
Even number interstates: Side to Side
Odd number interstate roads: Up and Down
I love it when a simple graphic like this teaches you something useful!
2003 Household Net Worth Comparison Chart
While this chart isn’t visually very interesting, but the content is very juicy!
This is USA data from 2023 that shows your age and net worth, and what percentage you fall in compared to others.
Example: You’re 32 years old and have a $500,000 net worth, this makes you richer than 90% of people your age.