This 1950’s Schweppes Ad is still one of my favorite old-school ads, there’s something very captivating about this to me:
I think there’s just several elements that draw you into this ad:
Love it!
The new “Sell a course” is “Sell a community.”
Course sales are lumpy based on launches, communities can level that out with recurring revenue.
With a digital community the 3 factors that change income are:
– Price
– Time stayed
– Number of Customers
This chart shows sample revenue of a community size from 100 to 1,200:
This chart shows revenue of a community priced from $10/mo to $200/mo:
This chart shows revenue of a community where customers stay from 1 month to 24 months
Outdoor Advertising
Digital advertising is very effective, but good ole outdoor advertising is still fun.
I had a dumb idea: The Hustle’s old office sign is still up in Austin. They moved out of that office but it’s sitting empty in a very high traffic area, with no sign letters on it.
Should I buy a pack of letters and put my own ad on it? 
OG Blogs had pictures more in-depth thoughts.
This recent personal blog post from Sam Parr is reminiscent of OG blogs where you just shared stuff for the sake of sharing and remembering. They contain pictures and more in-depth thoughts.
See the article → theantimba.com/a-weekend-to-remember
I miss this form of blogging about events!
My first blog was called Neville’s Financial Blog, and I miss aspects of the original blogging days like people doing full re-caps of events like this!
The downside of these types of posts is they take a long time to create. I’m hoping in the near future you can just select a few photos and AI will create these posts for you.
Seinfeld vs. TV today
In 2023 you’d have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 
This random episode they are comparing is not even in the top 50 most popular episodes of Seinfeld either:
One thing to note is that viewership of a show nowadays is probably spread over TV broadcasts, internet streamers and social media….so it’s difficult to calculate FULL viewership.
This is the full infographic this info was pulled from:
It got a 4% email open rate
Here’s a tough lesson I learned on our last email:
It got a 4% email open rate (that’s absurdly low), and we investigated what happened and it turns out:
I put a screenshot of our email intake form and linked it to a form, so Gmail viewed this as a fake form and phishing attempt.
Big lesson learned 
“The Slippery Slope”
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:
It can step-by-step slide people down that Slippery Slope for you!
Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 
CaveDay Co-working sessions
When I’m alone I goof off, BUT if someone is working with me (and can preferably see my screen) I will get lots of work done.
Sometimes working at home doesn’t provide this, and I’ll often hop onto CaveDay (this isn’t sponsored I just think it’s a cool service).
I am currently writing this SWIPES Email from a CaveDay Session, and it currently has 75 people on the call just silently co-working.
“Motion beats meditation”
This quote means sometimes JUST DOING THINGS to advance a goal is better than pondering on it:
….it doesn’t mean you shouldn’t stop and think, but if you’re feeling inspired you can start writing that article, buying that domain name, or making a mockup…and the motion helps you move forward.
For example this is just PART of my collection of useless domain names:
…but buying a $7 domain name is often the first step in helping me take a project seriously.
So what if I waste $200 in a year buying dumb domains? One success out of those can return 1,000x.
Some “motion” towards an idea will help you work on it faster.
my Aprillia Scarabeo 100 scooter
If you are reading this on Friday morning, I am probably travelling at the moment, so I pre-wrote this SWIPES Email a few days early.
I couldn’t find any non-personal-event pictures to share, so I am sharing this random picture of my Aprillia Scarabeo 100 scooter that has served me well for the last 10 years (also I had 2 other of the same model before that).
