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#16: Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products
We talk with Cathryn Lavery about eCommerce, Shopify vs Amazon, why journals and other similar products sell so well, how she crowdfunds new products to get validation before launching, and much more!
Got a problem?
Try flipping the problem around.
“I don’t have money.” = “Others don’t make money from me.”
“My product doesn’t sell.” = “Others don’t need my product.”
#15: Ranking blog content in the SEO results with Ross Hudgens of Siege Media and Neville Medhora
SEO conversations with the widely respected Ross Hudgens of Siege Media! This conversation felt like a masterclass in SEO. Subscribe to our channel to get more good stuff like this :)
We go over a wide range of topics like SEO tactics we see working, how much time it takes to create a piece of content marketing and way more!
Listen here:
Past vs present vs future platforms
PAST: Online communities were siloed off in individual forums.
PRESENT: Online communities are almost completely dominated by Facebook Groups. Whatever subject you want, there’s Facebook Groups for it.
FUTURE: Online communities will start to move to their own platforms.
Lawyer’s results billboard
This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10 East between San Antonio and Austin.
Patagonia Ad
Ha! Well played Patagonia. This got my attention :)
Holiday sales opportunities for the year.
Considering starting a newsletter?
Interesting 30min listen from @a16z for anyone considering starting a newsletter. This has been my world for roughly 9 years, and it’s been fascinating to watch the re-emergence of private email lists and in-depth “blog-like” content:
https://a16z.com/2020/09/17/substack-writers/
How to show social proof
Easy way to show social proof for a product: Try linking the product to a more famous name (if true) like this:
[Your Product] + Used by, Mentioned by, Trusted by, Bought by, Official brand of, Got these results for…. + [Big Name]
