Whenever I write kopy for a product I launch on AppSumo, I write FOUR headlines.
I also make THREE images for the product.
….those headlines and images then get split-tested in different variations. The AppSumo “machine” shows each combination thousands of times, then picks the combination that works the best (a.k.a. has the highest conversion rate).
FOR EXAMPLE:
The latest product I did called Hiring Sucks, has 4 headlines as follows:
- HEADLINE 1: Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
- HEADLINE 2: Hire Someone by tomorrow. Use these Craigslist scripts…
- HEADLINE 3: Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.
- HEADLINE 4: Hire someone by tomorrow. Use these Craigslist scripts…
I also made three different images in Photoshop (each needs to be exactly 440×248 pixels in size). Here they are:
FIRST IMAGE: Simple visual and text.
SECOND IMAGE: Sumo with staggered words. Weird to read.
THIRD IMAGE: Plain sumo with hiring bling necklace.
So for everyone that looks at the deal today (it went live at Midnight this Thursday (9-20-2012), it might be a little different based on the split-test version you are seeing! Cool huh?
Click and see which combination you are getting shown:
https://www.appsumo.com/craigslist-hiring-course/
I’m curious to see which combination eventually wins out (the “machine” always keeps testing, but the results are usually clear within the first 2 or 3 days of launch).
Pretty cool eh?
I’ll update with which combination wins out.
My guess is the 1st image and the 1st headline.
Peace.
Neville Medhora
P.S. Did you know I occasionally tweet?
@nevmed