My buddy Noah Kagan just had a baby shower for upcoming baby, checkout my “Noah Shirt” 😂
Explaining company pivots
Here’s a super cool informative graphic from Lenny about how company pivots happened:
- What their original idea was.
- Why they pivoted.
- How they found their new idea
Super cool to read through and see how companies pivoted and eventually found the right successful idea!
Age versus how much time you spend with __________
Here’s a cool set of charts showing your age versus how much time you spend with:
– Family
– Friends
– Partner
– Children
– Coworkers
– Yourself Alone
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Here’s all of them together. Some of these charts are sobering, and a reminder to enjoy life while it lasts 😬
Charts Sources: American Time Use Survey (2009-2019)
Charts Credit: @tjpower
“Our Designer Quit”
I saw another “Our Designer Quit” style ad out in the wild!
This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept 😂
One way to get attention is by going the exact opposite of everyone else, so instead of a nice ad you have a crappy add.
Here’s some more fun examples that make heads turn:
Watching a hypnotist live was….insane
One of the craziest things I’ve seen in person was a crowd of people getting hypnotized. I knew 100+ people in the crowd so I was more convinced it wasn’t staged.
I was in New Zealand, and it was a ~300 person crowd inside of a college classroom.
If you wanted to participate, the hypnotist did a 5 minute “meditation” for the entire audience. It was like “you are very relaaaaxed, you are letting everything gooooooo…”
Nothing crazy, felt like a wind down in a yoga class.
Then he asked if people wanted to come on stage to see if they were under hypnosis. He took 20 people on stage at a time, they all sat in chairs. He did another meditation for them with their eyes closed, maybe 1 or 2 minutes.
Then he told all of them to go to sleep. Everyone “acted” asleep, but some people looked ACTUALLY asleep.
He’d quickly go down the row of seated “asleep” people and pull on their arm really hard.
Some of them stayed in their chairs because they weren’t really asleep and their body caught them, others COMPLETELY FELL OUT OF THEIR CHAIRS IN A HEAP!
It was so weird because these people were falling in all sorts of contorted ways…..these mf’ers were OUT! People were genuinely concerned like “ummm are they ok?!?”
The people that fell to the floor were his new subjects. Literally EVERYTHING he told them to do, they did without question.
I knew people in this crowd. I knew the people getting hypnotized, so this wasn’t some pre-staged thing.
I saw a timid shy girl act like a rockstar whenever he played the song “Teenage Dirtbag.” Later we asked her, she didn’t remember anything…like not ONE thing about this whole event.
Another guy the hypnotist made him forget the number 8. Later we asked him about it and he genuinely had no idea what we were talking about. We showed him videos of him on stage, and he actually got really upset and rejected the idea this ever happened.
I couldn’t believe how effective it was.
I understand that hypnosis is probably just the person being susceptible to suggestion in that state, but the degree to which is worked was unreal. I had seen this before on TV but always assumed it was partially staged.
The hypnotist made people do all sorts of insane things I doubt they would do in a normal setting.
He claimed they truly wouldn’t do anything they didn’t want to do….but I dunno, these people were doing some pretty crazy things.
People were crying. People were confused. People were acting like chickens. People were speaking in Tongue. People thought they were flying.
When the show ended he took all 8 subjects he was toying with and “woke them up.” None of them remembered anything.
He said it would take up to an hour for this to completely wear off, and he was right.
Some of the people I knew were acting supppeer strange after it was done, and getting pissed off that people were saying they acted like a chicken or a rockstar….because in their mind this truly didn’t happen. But on our phones we had video proof, and it would just confuse the hell out of them when we showed them videos.
We genuinely were concerned about 2 friends that were acting really strange, to where we found the hypnotist after the show and asked if everything was ok. Like he said, within 30 minutes or an hour they went back to normal.
I tell this story because it just seems so….un-believable. This is stuff I always thought was partially staged, but seeing it in person was amazing.
It almost felt like magic was real or something.
May 2024 Goals
Here are my May 2024 Goals:
Noah’s New YouTube Studio
My buddy Noah Kagan moved his YouTube studio to a different room, and this is the barebones V1 getting it setup.
I can’t wait to see progress and final result! Seeing behind-the-scenes of video studios is fun.
My goal for Self-Publishing
Last year I was excited about self publishing another book, but I never put it out because:
❌ The subject matter wasn’t that big.
❌ I doubt this could be an all-time best seller.
…but I still wanna do it!
It’ll be only 50 pages and I am setting the pencils-down date for end of June 2024.
I’m just putting it out there so I’m shamed into working on it harder!
AIDA Formula
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet highest impact concept:
Just remember “A.I.D.A” and you’ve got it memorized!
Really billboard
On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . com” while pumping gas and looking at this thing….so maybe it worked!
Turns out it’s some sort of privacy-based phone service.
However if I was just driving by in my car and couldn’t Google this right away I doubt I’d care enough to look it up.