NevBlog

Neville's Digital Surrogate Brain

OG Blogs had pictures more in-depth thoughts.

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This recent personal blog post from Sam Parr is reminiscent of OG blogs where you just shared stuff for the sake of sharing and remembering. They contain pictures and more in-depth thoughts.

See the article → theantimba.com/a-weekend-to-remember

I miss this form of blogging about events!

My first blog was called Neville’s Financial Blog, and I miss aspects of the original blogging days like people doing full re-caps of events like this!

The downside of these types of posts is they take a long time to create. I’m hoping in the near future you can just select a few photos and AI will create these posts for you.

Seinfeld vs. TV today

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In 2023 you’d have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮

This random episode they are comparing is not even in the top 50 most popular episodes of Seinfeld either:

One thing to note is that viewership of a show nowadays is probably spread over TV broadcasts, internet streamers and social media….so it’s difficult to calculate FULL viewership.

This is the full infographic this info was pulled from:

It got a 4% email open rate

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Here’s a tough lesson I learned on our last email:

It got a 4% email open rate (that’s absurdly low), and we investigated what happened and it turns out:

I put a screenshot of our email intake form and linked it to a form, so Gmail viewed this as a fake form and phishing attempt.

Big lesson learned 🙄

“The Slippery Slope”

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One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:

The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:

It can step-by-step slide people down that Slippery Slope for you!

Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎

CaveDay Co-working sessions

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When I’m alone I goof off, BUT if someone is working with me (and can preferably see my screen) I will get lots of work done.

Sometimes working at home doesn’t provide this, and I’ll often hop onto CaveDay (this isn’t sponsored I just think it’s a cool service).

I am currently writing this SWIPES Email from a CaveDay Session, and it currently has 75 people on the call just silently co-working.

“Motion beats meditation”

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This quote means sometimes JUST DOING THINGS to advance a goal is better than pondering on it:

….it doesn’t mean you shouldn’t stop and think, but if you’re feeling inspired you can start writing that article, buying that domain name, or making a mockup…and the motion helps you move forward.

For example this is just PART of my collection of useless domain names:

…but buying a $7 domain name is often the first step in helping me take a project seriously.

So what if I waste $200 in a year buying dumb domains? One success out of those can return 1,000x.

Some “motion” towards an idea will help you work on it faster.

my Aprillia Scarabeo 100 scooter

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If you are reading this on Friday morning, I am probably travelling at the moment, so I pre-wrote this SWIPES Email a few days early.

I couldn’t find any non-personal-event pictures to share, so I am sharing this random picture of my Aprillia Scarabeo 100 scooter that has served me well for the last 10 years (also I had 2 other of the same model before that).

 

 

Investment advice from Naval Ravikant

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Some angel investing advice Dan Martell said Naval Ravikant gave him (paraphrased):

“Make 12 investments, all of the same size, over the course of a 4 year period.”

He said it roughly follows the old normal curve, where most of the investments will either be a washout or you breakeven, but 1 or 2 of those investments will return all the money:

You can see his advice here at this timestamp: 30:36

 

Food is a gift we give ourselves 3 times a day.

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Cool quote overheard on a Lex Fridman and Kimbal Musk podcast:

“Food is a gift we give ourselves 3 times a day.”

– Kimbal Musk

I like this quote because I cook almost all my meals, either in the form of meal prep once a week:

I have in the past bought pre-made meals, but there’s something very satisfying about fresh food and you know every ingredient that goes into it.

Also I enjoy the process of taking a few minutes to grill up some steak or chicken on the grill. There’s something very fun about it.

Math and the stages of life

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This graphic shows that learning to use a spreadsheet is probably far more helpful than many advanced math subjects 😂

Subjects like calculus were hard to get excited about in high school because they never told you WHY it was helpful.

If you give zero evidence why something is useful, it’s hard to dedicate time to it.

This is the same for your product marketing. Are you telling your customers all the reasons your product/service will help them?