A goal from this February was to “Complete HoR Product” (that’s House Of Rave) for those of you with dirty minds….
I did complete it, and I must say it was more work than I expected. I asked for questions people had and got some great feedback via comments and emails.
I’ve never built a digital product before, so learning the new technical things was time consuming yet fun. Fortunately I DO have some experience making videos, so this part was easy…but editing them was a new beast. Turns out that part is fun also :-)
My goal was to create a digital “course” that people could go through step-by-step that would show three very frequently asked questions I get from friends, family and strangers:
- What is HouseOfRave and how did it start?
- How does it actually work? How do you send orders? How do you make profit? Who sends the products out? etc etc etc…(lots of questions answered in this segment).
- How can I do it too?
Those are the three main BROAD CATEGORIES I’ve identified. I used those categories to break the product into three parts since each part has MANY sub-questions.
I wanted to give anyone the chance to get a “private tour” from me of House Of Rave…the kind I’d give a curious friend or family member….but that usually takes a long time and involves us both being at a computer for an extended period of time. Unfortunately I can’t give THAT many people a tour…till now.
People are always FASCINATED to see behind the scenes of the business….as most people have never seen behind the scenes at ANY business, especially one like mine.
There’s usually too many questions people have to get answered in a single email (or 10)…so this course seemed like the coolest way to do it.
I’ve been pretty transparent with House of Rave in the past, but it’s definitely created some problems being so open. That’s why for this product I will be charging a small fee. Not only do I feel justified in doing this, but I also think it’s WORTH IT. I pretty much open the kimono to House Of Rave and show all the numbers, analytics etc and how everything works.
Will anyone buy it? Who knows….
…but I do feel proud of the work done.
I made a members-only webpage with all the content on it. This is actually a departure from my traditional blog-only format, as it has too much content for just screenshots and text. I wanted to literally SHOW people what I’m doing, so there’s a lot of personal video and screen capture. I was actually astounded at how much more information can be conveyed over a single video than a full blog post.
Here’s some screenshots of the members only area I made:
Here’s the first page called “How HoR Started” which goes over how and why I started this little “experiment” when I was 17. I’m hoping this part will inspire a lot of people to realize that “even they can do it” …as I had very little experience when I started this biz. It also shows the process of HOW I started it, came up with the idea, researched it etc….
The next section is called “How It Works” and is what I consider the real “meat” of the product. This section took the absolute longest to make, and shows ALL the behind-the-scenes stuff people don’t get to see unless I personally show them.
I know this will shed some insight into this type of business to people who are curious. It also shows you how easy it is to currently run!
Each of those videos is anywhere between 5 minutes and 20 minutes. The videos take BY FAR THE LONGEST to film edit and upload. So while that page is only 5 or 6 pages long, it has A LOT of great content.
I found myself re-watching some of my own videos because they were so interesting!
The next part is entitled “How You Do It” and it goes over two main points. The first is how you can sell one item online almost immediately…I even show a real life example of setting up a very simple site and allowing people to buy from it with a credit card…with ZERO DOLLARS investment and the whole process takes less than 5 minutes and involves no webpage building or programming.
I think that part is very important to show people, because they often make it WAY TOO HARD IN THEIR HEADS. They think to sell ONE item they need all sorts of programs, subscriptions, merchant accounts blah blah blaaahhh… not true.
The second thing I show is how to build an ecommerce store in less than an hour with zero programming skills. I show the free way of doing this (slightly harder), and the paid way of doing it (super-duper-cooper-easy). This part smashed the myth that all this ecommerce or “selling stuff online” business is complicated. I want people to take action in this part, because simply doing some small project like this will teach them more than reading about it all day long.
The product is 95% done…all the content is completed, I’m just working out the password protection part and payment then I’ll release it soon!